Evolution of the digitalized services market: towards pay-per-use pricing
Address the challenge with Cn285,
without revolutionizing your CTO
Forecasts anticipate a strong and sustainable increase in digitalized services due to various trends
Subscription Economy
The subscription economy is a strong trend because it offers stabilization and predictability of revenues. It is a long-term approach to customer relations, providing better customer knowledge. Recurring Billing with Cn285
Servicisation
Ne vendez plus simplement un produit, mais un "package" englobant un produit et un service associé.
Ex.: Velov / Velib : Achat de temps de vélo disponible
Move to Cloud
Migrate your on-premise applications to a cloud environment. With this change of infrastructure, gain agility, security, scalability and optimize your costs
Monetization
Turn service usage into revenue, especially for low cost, high volume servicesExample: monetizing APIs
With this increase in digital services comes a need for rate variability
Why switch to variable pricing?
Limit Subscription Fatigue
Limit friction on additional contracts due to customer saturation with flat rate subscriptions
Remove the disincentives to subscription
Reduce attrition (Churn)
Need for differentiation
Pay-per-use or pay-per-use billing, for differentiated service offers according to customer needs and segments
Unleashing the creativity of marketing
The most accurate consumption
To avoid the maximization effect induced by the flat rate mode and address the environmental criterion
Moving towards sustainable models
Is variable pricing the answer to the growing phenomenon of subscription sharing?
Pay as You : Go, Drive, Use, Grow,...
In 2020, 41% of software will base its pricing on the number of users, 39% on usage or transaction and 12% on company size (with 9% "other").The study (4) highlights the strong growth of usage-based pricing, which will probably quickly surpass the per-user pricing that was the norm until now.
Find out how Cn285 gives you easy access to variable pricing without revolutionizing your CTO
Cn285: Unleash marketing creativity
(1) https://www.telecoming.com/wp-content/uploads/2021/05/PAPER-SUBSCRONOMICS-2021-FR-4-LOW.pdf
(2) https://www.thebusinessresearchcompany.com/report/software-products-global-market-report
(3) https://www.thebusinessresearchcompany.com/report/software-as-a-service-global-market-report
(4) https://tool-advisor.fr/blog/chiffres-logiciels-saas/#monde