Reduce its environmental impact by introducing new modes of consumption : from ownership to use with recurrent billing
The limits of the subscription business model
"For a long time, capitalism has identified with property: the market is first and foremost the place where we exchange the goods we own and those we want to acquire. Today, the exposure of information technology is causing an unprecedented change: markets are giving way to networks, goods to services, sellers to providers, and buyers to users."
Extrait de la 4ème de couverture - 2005 - L'Age de l'accès de Jeremy RIFKIN .
We do not claim that Cn285 is an ecological solution, but it does show some virtues in this sense, as this subject is close to our heart.
Cn285 accompanies the change in our mode of consumption, which evolves from ownership to use with the emergence of servicization through "As A Service" (XaaS) offers through different subscription offers and subscriptions.
The subscription consumption method has changed behaviors:
he flat-rate subscription implies consumer maximization behavior that goes against environmental concerns.
The "fatigue subscription"* phenomenon related to the multiplicity of subscriptions leads to consumer saturation and a strong barrier to additional subscriptions.
Recurring billing and evolution of the model towards variable pricing based on usage or consumption: pay as you go, pay per useInvoicing based on consumption with a Pay as You Go solution that is as close as possible to the customer's needs then becomes a challenge for the billing system but also an opportunity (an obligation?) for marketing to create new, more responsible offers.
The Cn285 solution makes it possible to meet this challenge through the possibility of creating variable pricing offers, adapted to the needs of your customers, thus avoiding "pushing for consumption".
Cn285 is also a solution that maximizes the use of infrastructures thanks to its outstanding performance.
In an educational vision towards consumers or within the framework of a CSR approach, Cn285 also makes it possible to account for the CO2 emissions associated with the consumption of a product or a service (provided that the Carbon Footprint per unit consumed of this product has been declared upstream).
(*) Subscription fatigue